Welcome to the IMPression in ACTion Lab
(aka the IMPACT Lab)!

We will be moving to Columbia University in July 2025!

We are interested in how people form impressions of others via both dubious shortcuts and meaningful signals, and how these impressions influence consequential real-world decisions in politics, law, and science.

We address these questions using a combination of computational models, naturalistic datasets, experiments, and cross-cultural designs.